Press Release
Hotel Chain, Key West Inn Using
Social Media to Compete with National Brands.
Birmingham, AL, January 28, 2010 --- Now with the use of social media such as Facebook and email newsletters, the Key West Inn hotel chain with 22 locations across the southeast can compete with national brands at a very low cost.
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Since 1989, the family-owned Key West Inn hotel chain has competed for market share against established, national brands. Company president Neal Jackson knows the challenges of growing a brand in this environment. "We have a popular brand with a flexible program, competitive fees, and a strong reservation system. With locations in Alabama, Tennessee, Mississippi, Georgia, and Florida, the Key West Inn chain has grown mostly through word of mouth. Over the last 21 years we have had extremely satisfied franchisees. They recommend Key West Inns to other hotel owners and that has been one of our main avenues of growth." Even with that success, Mr. Jackson looks to use social media to grow the brand.
Social media has become a key communications tool for businesses looking to engage clients. Key West Inns created a Facebook fan page which created instant results. Mr. Jackson states, "Facebook was a natural fit for our brand, it’s easy to share information, articles, and photos with hotel owners and receive instant feedback."
Other tools such as email newsletters, LinkedIn, and blogs are part of the eMarketing plan. Mr. Jackson states, "It's amazing what we can do with Social Media, and now we can compete with much bigger brands while staying well within our budget."
The Key West Inn hotel brand is one of the fastest growing hotel chains in the southeastern United States. With highly competitive fees and a powerful reservation system, Key West Inns offers hotel owners an affordable and flexible franchise program . For more information visit www.keywestinnfranchise.com or find Key West Inns, Inc. on Facebook and become a fan.
Key West Inn Press Releases & News Articles
- 7/27/10- Key West Inns Press Releases & News Articles
- 1/28/10- Hotel Chain, Key West Inn Using Social Media to Compete with National Brands
- 10/05/09- Key West Inns, Inc. Hires Matthew Cohen as Brand Manager
- 8/17/09- Key West Inns, Inc. renews contract with InnLink
- 6/11/09- Key West Inn chain sees 32% increase in Reservation Revenue
- 1/16/09- Birmingham Franchise Firms Expect 2009 Growth
- 1/19/09- Key West Inns, Inc. hires Rick Patel as Brand Manager
- 11/18/08- Key West Inn Chain Reports Increased Reservations In 2008
- 07/14/08- Key West Inn Brand a Popular Choice in Slowing Economy
- 06/11/08- Key West Inn Hotel Chain adds 20th Location and Forecasts Additional Units
- 1/10/08- Key Largo Hotel Location Joins Key West Inns Hotel Chain
- Key West Inns revises franchise program
- Key West Inns Announces Aggressive Growth Plan
- Jackson Hospitality Services Promotes Ben Koopman to VP of Operations
- The Limited Service Brand Key West Inns Now Accepting Conversions, Modifies Franchise Agreements
- Key West Inns introduces new and innovative "Franchisee Success Coach" concept
- Have Google Rankings, Need More Hotels – Hotel Franchise Opportunity for the Wired World
- Key West Inn Franchisee Success Coach Program Generates Results
- Key West Inns Provides Franchise Hotels With a New Conversion Option
- Birmingham Business Journal - Welcome strategy - Management company believes taking care of franchisees is key to growing economy hotel brand throughout the Southeast.
- Key West Inns Inc. Announces the First Conversion Hotel
- Hotel Franchise Company, Key West Inn, Hosts 16th Annual Conference
- Key West Inns adds Baxley, Georgia Hotel to Growing Portfolio